Embrace the technophobes. It may be hard to believe in this day and age that there are people out there who believe a hard drive, is something difficult to reverse up and Bing is a noise the oven timer makes, but there are. The older generation didn’t grow up with the technology we have and while there are grandmothers out there who are on Facebook, others won’t even turn on a computer. A brochure allows your company to target those who don’t have access to the internet. Easy to take away. Handing over a printed brochure is putting your company’s brand in the hands of your customer. Brochures can be effectively used to back up a sales pitch, used at trade shows or left in your reception. It gives your client something to look over it while waiting in your reception area, take home and refer to later or pass on to friends or family.